When Michael Sammon was handed his first supermarket loyalty card more than 30 years ago, his first thought was: “What a great way to supply funds to various local charities, starting with food.” With his background in computer repair and programming, Sammon understood instantly that the cards were powered by…
Posts published in “Fundraising”
At the same time that food banks are responding to unprecedented demand for their services, they are also benefiting from a spike in donations, particularly from first-time donors. By one measure, food banks are experiencing new-donor growth of as much as 400% in response to the pandemic. The massive outpouring…
Under normal circumstances, the San Antonio Food Bank serves 60,000 individuals a week. At the peak of the Covid-19 pandemic, this number skyrocketed to 180,000, and has since normalized at around 120,000. To meet the demand, the food bank has also been sourcing food and raising funds at a rapid…
The quest for funds is on, as food banks seek to aid millions of Americans stricken by economic fallout from the coronavirus. With donated food slowing to a trickle, demand skyrocketing and the volunteer workforce dwindling, food banks are amping up their appeals to individual donors, while also exploring new…
‘Tis the season when food-bank donors get hit with an onslaught of emails — and possibly a dose of email fatigue. A new idea for email campaigns, designed specifically for food banks, reverses that course by riveting the attention of supporters through a simple game. The gamified emails do the…